The contentment that a devout Sikh gets from meditating on His name is so mystical that he (Gursikh) forgets all other worldly pleasures.
With the fragrance of spiritual peace Guru-conscious person lives in a state of bliss and forgets all other worldly enjoyments.
Those who live in the conscious presence of True Guru live a state of perpetual bliss. The perishable pleasures of the destructible world entice and attract them no more
In the company of spiritually elevated souls and seeing their state of ecstasy of uniting with the Lord, they consider all wisdom and attractions of the world as worthless. (19)